Farmers Insurance becomes first to put hashtag on a racecar for NASCAR?s Texas Motor Speedway

Just a few years ago, a #hashtag was merely a Twitter pioneer's tool to organize and curate tweets around conversations on Twitter. Now #hashtags are launching pads for global conversations around major televised events. This weekend Los Angeles-based Farmers Insurance will become the first NASCAR sponsor to feature a #hashtag on a racecar. They're also working with driver Kasey Kahne and his Hendrick Motorsports team to create a unique experience for fans to engage with him before, during and after this weekend's Texas Motor Speedway and next weekend's Kansas Speedway, both airing on FOX.

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