You're starting the year with your creativity reaching an all-time high. You crafted a clever, cute, seemingly captivating title for that tips booklet you're ready to write or just finished writing. And you're sitting there beaming over your accomplishment. Kudos for the creativity. You are likely to get a much lower grade, though, for the lack of clarity hidden by your creative cuteness if the cuteness overshadowed the clarity. Very simply, that grade will be in the form of missed sales.